People over 40 yet to find love through dating websites are being targeted through a new dating service based on life-coaching.
Glyndŵr University entrepreneurship student Beccy Vincent-Evans, from Wrexham, believes thousands are being left disappointed by users misrepresenting themselves on dating apps and websites.
This can be overcome by training people to focus on what they want from a relationship before they go looking for it, says Beccy.
She is hosting a free session for people to explore using life-coaching and neuro-linguistic therapy as a way of finding a long-term partner.
Beccy said: “I’m seeking people who are willing to invest in themselves before they invest in a dating website.
“The internet has altered the relationship process by creating a shopping attitude and taken out the non-verbal contact which is so important to a successful relationship and getting to know someone”.
“Computers use algorithmic profiling to match people sometimes just on a postcode, missing out on so many other important factors. People are constantly being left disappointed when they finally meet that person they’ve been matched with or been chatting to online, as very often the profile does not seem to match the person.”
The workshops will focus on getting people to understand their decisions, think about what they want from a relationship and be better placed to present their true selves, says Beccy.
This could lead to providing help with writing a true representation of themselves in a profile, accessing colour coordinators, self-esteem and confidence workshops and more importantly other singles who are seeking relationships.
“The relationship coaching sessions are about getting people to understand why they make the decisions they do,” she added. “For example, I’ve never dated someone blonde – but I couldn’t explain that with any rationality.”
Beccy works as a life coach and joined Glyndŵr University’s entrepreneurship degree with the ambition of starting her new dating business venture.
With seven years’ experience in the relationship sector, having created Rural Connections, an Introduction Agency based in North Wales, and has organised speed dating events. She has also worked within the online dating sector.
“Rural Connections was very successful,” she said. “Then there was a huge explosion in online dating and the stigma attached to it disappeared. It allowed people to access a plethora of people very quickly and it changed the way romantic relationships initiated.”
“The dating sector has moved forward so quickly, which is why I came back to university to study. The course has been absolutely amazing in putting me back in touch, improving skills and helping me connect with successful business people.
“I’m passionate about helping people to get what they want out of life and making them happy so I’m looking forward to getting the business started.”
The focus group will take place at Glyndŵr University on Thursday May 28 from 7pm to 9pm and help to inform the business, which will launch later this year.
To register visit Eventbrite or email Glyndwrentrepreneur@gmail.com