So the enthusiastic response at the closing performances by National Dance Company Wales in Zurich at the end of a six city, seven performance tour across Switzerland was as welcome as a post tour party.
I had been keeping up with the progress of the tour thanks to blogging by artistic director Ann Sholem from the moment she, the 10 dancers, Rehearsal Director and three-person technical team arrived in Luzern after having to travel by road and boat to Switzerland thanks to that ash cloud.
Sholem is no stranger to taking on a challenge for her Company. Last year she agreed to a brave new strategy that involved leaving the name Diversions behind after 25 years and embracing the bold new name. This was followed by marking the Company’s dominance as Wales’ key internationally touring arts organisation.
With record breaking ticket sales for the Company’s spring tour, this new challenge was to present its dance – and dancers – as the sole company from the UK taking part in the prestigious STEPS dance festival along with 11 world leading dance companies.
By the time I joined the company in Zurich they had performed right across the country including Bern, Luzern, Baden, Delemont and Chiasso. On the road blogs augured well with reports from the team of strong audiences and audience reaction, critical praise – and even good weather and a bit of boating on the Swiss lakes!
Those blogs not only demonstrated the efficiency of the Swiss hosts, the beauty of the country, the enthusiasm of the audiences to the three different dances being presented in different combinations, but also the Company’s reaction to being in a nation so committed to dance.
International touring is vital to develop dance in Wales. As Sholem commented: “Seeing other companies perform in such a festival allows me to compare and assess our work in a global market. For our resources we achieve extraordinary things although we have less than others in regard to numbers of dancers and production quality. The Company is now in demand and enjoys the opportunity to take the excellent work created in Wales to venues across Europe and further afield.”
International touring also gives opportunities to see how things are done elsewhere, so in the afternoons, Sholem and her strategy team lock themselves into blue sky thinking meetings. With fresh experiences and influences from another successful international tour and enough strategic thinking to rival a Tory-Liberals coalition negotiation, plans are well advanced on a new autumn programme of events at the Company’s home, the Dance House at Wales Millennium Centre and the new touring programme for autumn 2010.
When the applause has finally faded, the get-out completed, the Company starts going its different ways – one dancer finishing his time with NDCWales, others take flights to their home countries for a short break, while others are Cardiff bound.
Was it a success for Wales? In the words of one Swiss critic: “It must be a choreographer’s dream to land with these fine dancers.”