Residents will soon see an end to unwanted callers at their front doors after a ‘No Cold Calling Zone’ was set up by Gwent Police in conjunction with Trading Standards for Llangybi last month.
Action was taken after Usk Neighbourhood Policing Team received a number of calls from residents in the area complaining about suspected rogue traders and distraction burglars.
Every resident in Llangybi will be given an information pack on the ‘No Cold Calling Zone’ and a window sticker to deter unwanted callers.
Signs marking the zone will also be displayed on lampposts around the estate.
PC Mike Thomas, of Usk Neighbourhood Policing Team, said: “Many of the residents in the area are elderly and vulnerable and this ‘No Cold Calling Zone’ gives them a clear authority to turn people away from their doorsteps.
“It’s not designed to stop legitimate callers such as the milkman or gas board representative – it’s to stop bogus callers.
“People should always check the identity of people who call at their home and if that means shutting the door on them while you call the company they work for, so be it.
“The zone is a result of residents calling us, reporting suspicious behaviour and expressing their concerns.”
If anyone has not received their door pack, please contact Usk Neighbourhood Team on 01495 233905.