Going Back to the Future, Staycations and the scintillating secrets of Social media; these are just a few of the meaty topics that will be discussed in Arts Council of Wales’ Arts Marketing Symposium 2009.
Held at the spanking new Chapter Arts Centre, Cardiff on Wednesday, November 25, here’s your opportunity to share best practice, network and catch up with the latest developments in arts marketing. There will be something for everyone at all levels, whether you’re from a small or large organisation, a producer or presenter of the arts.
This year’s top attractions include:
Hard Times? The impact of the recession on audiences for the arts- Heather Maitland.
Britain’s new love of ‘Staycations’ hit the headlines this summer. Thanks to the recession, staying at home was the preferred option for many of us. But is this why ticket sales at the Edinburgh Festival Fringe were up on last year’s? For many people monthly mortgage repayments are down. But what are they doing with the extra money in their pockets? Arts Consultant, Heather Maitland, will look at the hard evidence on how the recession is really affecting audiences for the arts in Wales and beyond.
How social media has changed the game -DK
DK, the Social Media expert from South Wales based ‘MediaSnackers’, will take a look at the future of new technologies and digital communications for marketing the arts in Wales. How can we understand and effectively use the extraordinary phenomenon that is “social media” as a marketing tool to develop audiences and participation in the arts?
In addition, Welsh National Opera will present an interactive seminar which will look at their new audience segmentation model. Audiences Wales, National Theatre Wales and Creu Cymru will discuss the findings from ‘Identifying the Potential’, the most comprehensive assessment of drama audiences ever undertaken in Wales.
Wales Millennium Centre’s Marketeers, Tabitha Milne and Gareth Lloyd will focus on the centre’s successful ‘Make it Yours’ bilingual marketing campaign. Blackwood Miners’ Institute’s Ceri Puckett will tell you more about South East Valleys’ Arts Outside Cardiff hub of venues and the www.b3live.co.uk
Aberystwyth Arts Centre and Propeller Theatre will discuss their recent successful collaboration showing that venues and touring companies can make beautiful friendships together and develop audiences too.
Chris Denton, Head of Marketing at The Barbican Theatre, will be looking at how to build a successful brand from visual identity to keeping promises. And why not delve into the four possible future worlds of the arts; ‘Karaoke Queen’, ‘Wonderful Electric’, ‘Fire in my Heart’ and ‘California Dreamin’, the intriguing premise set out by University of Glamorgan’s Centre for Research and Innovation’s Gethin While and Martin Rhisiart.
Market Intelligence Manager at Audiences South, Leo Sharrock, will present a practical workshop seminar which aims to help you to make your business and marketing planning more efficient by using research effectively.
Arts Council of Wales’ Chief Executive, Nick Capaldi, will also be sharing his thoughts with Symposium participants and will look at how we in the art sector can thrive and not just survive in a difficult economic climate.
All in all a wealth of topics and speakers for the bargain price of £40.00 which also includes refreshments and lunch during the day. Our delegate spaces are now limited so please book as soon as possible to ensure a place before the booking period closes on 20 November.
