“Wales needs to re-invigorate its brand to tackle negative images of the country”, Deputy First Minister Ieuan Wyn Jones told an audience of business leaders in London yesterday.
Speaking at a ‘Wales in London’ event, Mr Jones outlined how perceptions of Wales play an important part in attracting investment.
Mr Jones said:
“Raising the profile of Wales in the UK and overseas has been a goal and a priority of mine for some time. One of the key priorities of our new policy ‘Economic Renewal’ is making Wales a more attractive place to do business and the image and reputation of Wales is an important influence on and reflection of the business environment.
“It is clear that we need to re-invigorate the Welsh brand to highlight our successes and tackle negative perceptions. Through ‘Economic Renewal’ we will develop the Wales brand – particularly around our support offering for business.
“We have already made a good deal of progress with the Wales brand being significantly strengthened by the success of the last year’s Ryder Cup – but there is further work to do. We recognise London is a key location where opinions are formed. That is why we will strengthen our London office in respect of its significance – and clearly I would welcome opportunities to work with you and others in better promoting Wales in the City and across greater London. Our presence in London is vital to securing the levels of inward investment and trade that is integral to our economy.”
Launched in July, ‘Economic Renewal: a new direction’ sets out the new role the Welsh Assembly Government will play in providing the best conditions to support the private sector and the economy of Wales.
