A new campaign to encourage motorists not to drop litter from their vehicles will begin on Monday, August 9.
Supported by Tidy Towns, the month-long campaign is aimed at people driving in and out of the city, and will also encourage anyone who sees a driver littering to report the incident to the Council’s call centre, Connect2Cardiff (C2C).
Vehicle registrations can be given to the operator and it is possible those seen littering could be fined £75.
The message “Littering is a Crime: Keep Cardiff Tidy”, will be visible on many of the city’s electronic road signs, as well as on buses and at bus stops throughout the city.
Littering on high speed routes in and out of Cardiff is a significant problem that both damages the local environment and harms the city’s image. While the Council already works hard to maintain cleanliness across our road network, this campaign aims to reduce the amount of rubbish found in these areas and spread the message that any kind of littering is a crime, punishable by a fine.
Executive Member for Environment, Cllr Margaret Jones, said: “The aim of this Tidy Towns project is to try and raise awareness of the environmental damage that littering on our main roads can cause. We continue to see a minority of motorists dropping rubbish from their windows as they drive in and out of the city and by both spreading the message that littering is a crime and encouraging people to report what they see, we really hope this will lead to a significant reduction in the problem.
“Any kind of littering is a crime that carries a £75 fine and we really want to encourage both citizens and visitors to take responsibility for their rubbish, either while they are walking around the city, or driving in and out of it.”
