Arnie digs Dan’s green campaign

Global icon, environmentalist, politician and former movie star Arnold Schwarzenegger is now following Torfaen Council’s recycling mascot on Twitter.

The Governor of California and star of the Terminator films became one of Dan Can the Super Recycler’s followers overnight.

Since May this year, Dan has been writing regular tweets on the social messaging website, giving more information about his efforts to help people recycle.

The mascot now has 200 followers with Gov Schwarzenegger becoming the most famous person to sign up so far.

Dan’s creator, Communications Officer Ben Payne, said he was thrilled that the former Mr Universe, who has 1.2 million followers, had taken an interest.

“Dan has made a positive impact locally and now he has started to get his message out worldwide with followers from a host of countries and now interest from a global icon,” he said.

“The power of Twitter is amazing as it has given our recycling mascot the opportunity to connect with someone I used to watch in movies as a child.

“I urge more people to follow Dan so we can make even more of a difference to the environment locally and around the world.”

Over the coming weeks, Dan will write tweets about how three Torfaen residents have joined forces with him to promote green issues.

Bryan McDowell, 74, of Cwmbran; Chantel Daniels, 43, of Pontypool and Callum Lewis, 8, of Blaenavon are now Torfaen Council recycling super heroes.

Since his launch, 18 months ago, Dan Can has proved a massive success by helping Torfaen become the best recycling authority in South Wales- recycling 42 per cent of its waste.

The mascot and his slogan, recycle- if Dan Can you can, now feature on the Council website, leaflets and on the back of recycling lorries.

Last year he also won a marketing award for the way he gets residents recycling.

To read Dan’s tweets visit twitter.com/superrecycler. For more information about recycling visit the Rubbish, Waste and Recycling area of the website.


||

,

Leave a Reply