A call to action has been made to tourism businesses across the country ahead of this months Wales Tourism Week – which is being held from February 27 until March 4, 2012.
The event will give those involved in the sector the chance to shout about tourism successes and celebrate the essential role it plays, not just for the economy but also the survival of many rural communities.
The Wales Tourism Alliance (WTA) is leading the efforts and, says Chair Chris Osborne, there is plenty for businesses across the country to put in the spotlight.
“As this is the first time Wales has held its own Tourism Week, it’s vital for everyone across the sector to get together with fellow tourism businesses and local tourism associations to showcase what makes the tourism product near them great. We need everyone to understand tourism’s importance for communities, jobs and the economy – both locally and for Wales as a whole,” Mr Osborne said. “This is a great chance to show the public and politicians – particularly following devolution – the importance of the tourism industry to Wales.
“Our theme for this year is focused around Attractions and Activities – two things that draw visitors to Wales in their millions each year, be it the huge St David’s Centre in Cardiff or St David’s in Pembrokeshire, and the activity is eating rather than coasteering.”
As part of Wales Tourism Week, Mr Osborne is urging both individual businesses and tourism associations to do what they can to highlight the sector’s importance to politicians, to ensure local authorities, the Welsh Government and Westminster work to create the best possible conditions in which to do business.
“We need their help to create a huge noise around tourism during Wales Tourism Week by organising events and open days to which politicians, their advisers and officials are invited to see why tourism deserves greater investment and support, and to hear from the coalface about the needs, aspirations and expectations of this important economic sector,” he said.
“Examples of events they might stage include inviting a local Assembly Member or MP for a tour of an attraction; followed by tea and cake at a local hotel; taking some photos and getting a short item to the local press. It does not have to a big or expensive event – they simply need to get across the business case for tourism.”
Anyone who is organising an event can contact Bridget Hall at [email protected] with their organisation’s name, and date and details of what they intend to do. This will then be posted on the WTA website. Organisers will also receive a pack to help them make the most of the publicity opportunities.
