The award-winning West Wales brewer Evan-Evans is reporting record sales in the lead up to the Easter break.
Despite the dramatic change in the weather, it seems that licensees across Wales are hoping for a busy weekend.
Evan-Evans Group Chief Executive Simon Buckley said: “Easter has been a busy time for us with record demand for our beers and customers searching for our new Easter Ale.
“We have just completed a rebranding exercise, with a total rebrand of our Evan-Evans products.
“Over the winter months we have been trialling a host of new beers for the Welsh market, and Easter Ale is the first of the new seasonal beers.
“We have six new seasonal beers for our customers to try in 2012.
“We now have reputation for brewing some of the best beers in Wales and for having the widest range of seasonal ales from any one brewer in the Principality.
“We will be increasing our brand range with a new organic beer range, which will be priced at the same price as traditional beers.
“Despite the recent increase in duty, customers are determined to have a good time. We are seeing increasing demand from all over Wales.
“Cask ale is still outperforming the UK beer market, and the large international brewing companies are looking to us small brewers to produce the beers that they cannot produce for this market.
“We hope to announce further strategic brewing alliances in the late spring.”
For more information visit http://www.evanevansbrewery.com
