Bargain-hunting students stormed the Quadrant Centre to grab some great deals at Viva La Fashion this week.
The event, staged by the shopping centre and the Swansea BID – Business Improvement District – saw stores slash prices in special offers for students.
The party atmosphere was cranked up by live DJs in the Centre and this year’s event spilled over into the city centre as well.
It was the third year the Quadrant had held a student event and it was bigger and better than ever, according to Marketing Manager Anna Rippin who said: “There were queues of students waiting at every entrance ready for the centre to open at 7pm and the atmosphere was incredible.
“There was a real rush for the goodie bags being offered by a number of stores including Superdry and Officers Club and many of the shops were stormingly busy with a great vibe going on.”
Blue Inc only opened a week earlier but sales assistant Ffion Jones broke off from serving to say: “It’s really gone well. It’s busy with sales and there are lots of people, they were sprinting in as soon as the doors opened.
“With the DJs playing and the offers that are on it’s attracted a lot of students.”
Bodyshop Manager Rosie Evans also reported a busy time and she said: “It’s hectic out there and we’ve given out lots of loyalty cards which is what’s really important for us so it’s been well worthwhile.”
At Superdry assistant manager Fran Pickett said: “We had a DJ here and it was really good, really busy with a very positive atmosphere and everyone very happy.
“It’s been a really good event and a lot more stores were open this year, even into the city centre which was good.”
Game senior sales assistant James Hopkins also reported a good night’s work: “We’ve haven’t taken part before and it was only a late decision to get involved but we were busier than we expected.
“We’ve had good footfall and sold a couple of games consoles and taken a lot of pre-orders for games so it’s been good and I’m sure we’ll be involved in future.”
This year’s event spread out from the Quadrant to include a number of shops in the city centre and Russell Greenslade, Chief Executive of the Swansea BID, said: “It was nice to see people queueing because that shows they really want to be there.
“This year we had shops open in the city centre as well and the feedback has been very positive.
“We’ve worked with the Quadrant to develop it this year and next year we’ll develop it further again.”
