“Alcohol is No Excuse” is the message of an important new partnership campaign being launched in a bid to change the attitudes and behaviour surrounding alcohol-related domestic violence.
Wales and Cardiff Blues rugby hero Martyn Williams helped launch the high profile initiative across Rhondda Cynon Taf and Merthyr Tydfil this week.
Alcohol and domestic violence are often linked, but message behind the campaign, which is supported by its own confidential, informative website is that there is NEVER an excuse for domestic violence.
Aimed at men and women of all ages, Alcohol is No Excuse aims to encourage people to think about their attitude and behaviour while under the influence of alcohol and to take advantage of the extensive support that is on offer.
The campaign will also strive to break down the stereotypes and preconceptions that surround domestic violence, especially when alcohol is used as an excuse by the perpetrator or victim.
Rhondda Cynon Taf and Merthyr Community Safety Partnerships joined forces to secure funding from the Welsh Assembly Government’s Making the Connections Fund to run the campaign.
The partnerships coordinate and drive the efforts of all agencies that have a part to play in tackling crime and disorder, such as the council, the police, health professionals, the fire service and the voluntary sector.
Working on behalf of all such agencies, the Partnerships will deliver the message of Alcohol is No Excuse via adverts, banners, posters, leaflets and targeted campaigns in licensed premises. It will also manage the www.alcoholisnoexcuse.co.uk website that is supporting the campaign.