Wales’ well loved brewer has added a brand new beer to its portfolio. Yesterday, on St David’s Day, S.A Brain and Co Ltd unveiled Brains Black.
The beer marks Brains’ return to the stout market. Having already achieved success in the cask ale and smooth market with Brains SA and Brains Smooth respectively, Brains is hopeful that its new product will prove equally popular.
Brains’ Sales and Marketing Director Richard Davies said: “We are very excited about Brains Black and proud to launch it on St David’s Day. From early research we found there to be a real passion for a welsh stout that could be offered as an alternative to the market leader.
“Brains Black has a bitterness and a distinctive dark malt flavour that marks it out as a true reflection of this style of beer. Beer drinkers will instantly recognise this as a classic stout. It has proven extremely popular in consumer taste tests and we are hopeful that it will appeal to established stout drinkers, as well as those discovering stout for the first time.”
Putting the beer to the test at the launch was former Wales scrum half Rob Jones and former Ireland flanker Simon Easterby. In a blind taste test Brains Black was pitted against the market leader and Rob and Simon were asked to distinguish between the two. And while the Welshman guessed correctly the Irishman struggled to tell the difference.
Brains Black has been given a distinct and modern identity, which draws on Brains’ Welsh heritage. The pump clip features an iconic Celtic symbol, which has been designed using the tongue of the Brains corporate dragon. It will be available at selected pubs and bars later this month and by the end of the year it will be stocked in at least 100 outlets.
