‘Marketing the care sector’ was the theme of a recent conference to highlight social care in Pembrokeshire.
The Pembrokeshire Social Care Workforce Development Partnership (SCWDP) conference is part of their work to ensure that the care sector work together to raise the profile of social care across the county.
The partnership also aims to tackle workforce training and development, recruitment and retention challenges.
Statutory, private and voluntary care service providers were kept in touch with progress by presentations on the 2008-2009 Action Plan, learning from workforce data, and Pembrokeshire Social Care e-learning Induction Package.
Feedback was sought from attendees on last year’s Induction Portfolio using an electronic voting system.
The key speaker at the event, which took place at the E-Commerce centre in Pembroke Dock, was Jon Skone, Pembrokeshire County Council’s Director of Social Care and Housing, while Customer Liaison Officer Mel Richards, using the electronic voting system, gave a presentation on the various ways in which Social Care consults with customers.
Mike Thomas from the Care Council for Wales talked about what the Care Council has been undertaking to raise the profile of the care sector. He focused on its current priorities: qualification reforms, registration of new groups and the latest workforce developments and initiatives.
The County Council’s marketing manager, Philippa Dodd, gave an informative presentation on what marketing is all about and the relevance of the promotional mix in today’s social care environment.
Following this event, the Pembrokeshire SCWD Partnership will continue to take positive steps on the action plan and address workforce training and development across the county.
Anyone wishing to be involved in any future events or with any general enquiries should contact Kay Codd, Partnership / Workforce Planning Officer at Pembrokeshire County Council on 01646 683153 or email [email protected]
