Heroes Lager to raise £1million for Nation’s Heroes A new premium bottled lager is to be launched in February 2010 to help raise more than £1million a year for forces charities – and to help provide long-term care for our Nation’s Heroes.
The new lager, simply called Heroes Lager, is being launched by a not-for-profit company called Beer Brands, owned by Wales’s oldest brewing family.
The company will donate all profits from the sales of the lager to four military charities.
Simon Buckley, sixth generation of the brewing family, said: “This lager is being brewed under contract for us to the highest international standards and will become one of the nation’s favourites.
“Our aim is to raise significant sums of money for the charities by making this lager widely available, and to give the consumer an easy opportunity to support our Nation’s Heroes.
“This new product will be available throughout the UK in supermarkets, pubs and off-licences and will cost no more than other well known brands.
“Heroes Lager is designed for a broad market and to appeal to those serving in the forces, their families, and the millions of UK citizens who really want to help the nation’s armed forces personnel. We are convinced that this product is going to raise significant sums for the charities, and become a highly popular lager brand.”
The names of the charities set to benefit will be released over the coming weeks.
