St David’s Day (Dydd Gŵyl Dewi Sant) is the feast day for Wales’s patron saint, so Llanelli’s biggest bakery is going to mark the occasion in style.
Jenkins the Bakers will be rolling out patriotic products to make March 1st a real feast.
“There will be a proper Welsh theme to our products both before and after St David’s Day,” said Russell Jenkins pictured), a director at the bakery.
“We are already well known for helping to put the accent on all things Welsh at our bakery and our shops, but this year we will be making an extra special effort.”
Among the products hitting the shops later this week (February 25) will be – Welsh Beef Pie, the Welsh Pastie, Welsh Cakes, Homemeal Welsh Cakes, Bara Brith, Teisin Lap – and even Welsh Cakes without fruit as the bakery likes to cater for all tastes!
“We pride ourselves as being a bakery business which knows its customers and we know how people love to celebrate St David’s Day,” added Mr Jenkins.
“This is a special year for us at Jenkins, as we are a third generation family business currently celebrating 90 years in business.
“During the course of the year, we are marking our anniversary in a number of ways. For example, at the start of the year we played host to a conference for the British Confectioners’ Association, the leading forum in the national bakery industry.”
The Welsh-themed products will be available until March 12.
The Jenkins bakery employs 300 people, full and part-time, across 25 different stores in South Wales.
The company has the Gold Standard Welsh Food Hygiene Award and the Investors in People award.
The business employs 70 people at its Trostre HQ, while the Jenkins shop network stretches from Carmarthen to Bridgend. There are 13 shops in Carmarthenshire and even one as far afield as Powys.
