Jenkins the Bakers will be taking centre stage at a prestigious national Bakers’ Fair next month (October).
The South Wales bakers, based in Llanelli and with shops across the area, will be up against the crème de la crème of British talent at The Autumn Bakers’ Fair in the Bolton Arena in Lancashire.
The Jenkins team will be taking part in the Richemont Club competition, an event which has status in the baking and confectionery business equal to that of football’s Premier League.
“It’s difficult to explain to people not in the industry how important the Richemont Club competition is to us bakers,” said the Jenkins Bakery’s Operations Director Russell Jenkins.
“It’s right up there as our Premier League and just taking part in the Richemont Club is an honour for any business.
“The Richemont Club has an international reputation, with clubs across the globe, so it really is something which is on everyone’s aims and aspirations within the baking and confectionery industry.”
Mr Jenkins added: “The team here at the Jenkins Bakery is really looking forward to the Bolton Bakers’ Fair, particularly as we took a prize at the UK Spring fair event at Newbury Racecourse.
“It is great for us to be challenging for awards and recognition at a national level, particularly as this is our 90th year in business.
“We’d like to think that the high standards which helped establish the business back in 1921 and still being carried on here at the Jenkins Bakery. We are, after all, a family firm, with great family values.”
