An exciting social media campaign is being launched to raise awareness of Wales around the world on St David’s Day.
The Welsh Assembly Government is using social networking site Twitter to get people to send their St David’s Day messages and greetings by using the hashtag #stdavidsday in a global bid to raise our profile.
The aim is to make St David’s Day one of the most popular Twitter topics around the world on Tuesday 1st March – known as “trending”.
A St David’s Day Twibbon has also been created depicting the Welsh Flag and daffodils so that users of social network sites like Twitter and Facebook can show their love for Wales by adding the Twibbon icon to their profile picture.
The Twitter campaign is designed to encourage people to find out more about Wales by linking visitors to Wales.com and the Visit Wales websites. Since its inception, the Assembly Government has used St David’s Day as a platform for raising awareness about Wales for tourism, education and inward investment. Visitors to the sites will find a wealth of information about our heritage, attractions for visits, food and culture.
The success of the St David’s Day Twitter campaign depends on Twitter users using the hashtag and Twibbon, getting their followers to do the same and re-tweeting messages. Overseas offices of the Assembly Government are getting involved by sending messages, or Tweeting, Welsh people living and working overseas. A number of Welsh societies around the world will also be spreading the St. David’s Day word.
First Minister Carwyn Jones said:
“The 2010 Ryder Cup has raised our profile around the world and we must continue to build on this success. Social media allows us to start a global conversation about being Welsh and our pride in Wales on our national day. We want to tell the world about what makes Wales so special and why they should visit!”
For more information about how to install the Twibbon go to the Twibbon website
