Tesco will once again host its ‘Enjoy the Taste of Wales’ food and drink showcase, a free family event being held this year at the Llansamlet Extra store on Friday 23 September from 4-6pm and Saturday 24 September 10am-5pm.
The event, which is open to the public and free to attend, will be officially opened by the Deputy Minister for Agriculture, Food and Fisheries, Alun Davies, and celebrates the best of Wales’ food and drink suppliers.
Speaking on the importance of local sourcing and food production to the Welsh economy, Alun Davies, said: “We are producing excellent food and drink in Wales and I am delighted that Tesco is making Welsh food accessibly to consumers as well as allowing producers to target a large market. Welsh food is environmentally sustainable and buying it boosts the local economy. It also tastes great and showcase events like Enjoy the Taste of Wales, are a fantastic opportunity to demonstrate this.”
Enfys Fox, regional marketing manager for Tesco in Wales, said: “At Tesco we go out of our way to source a wide range of products from Welsh suppliers because of the quality, freshness and diversity that is available.
“Our Welsh suppliers grow with Tesco, and we are proud to support Welsh agriculture and manufacturing, selling more than 560 Welsh products. Just under half of our suppliers are bringing their great tasting products to the Enjoy the Taste of Wales roadshow and no less than five of them have been nominated for the prestigious Wales the True Taste Food & Drink Awards this year.”
Visitors to Enjoy the Taste of Wales will be able to take a culinary tour of the region, browsing stalls, meeting producers and sampling food and drink from all over Wales.
There will be two main areas at the event:
• The Tesco Cookery Theatre – Well-known chef and leading Welsh food consultant Hazel Thomas.
• The Tesco Fair – a collection of producer marquees and stands, including Carmarthenshire Cheese Co., Country Fresh Eggs, Hurns Brewing Company, Mario’s Ice Cream and Lewis Pies.
Tesco is the largest private sector employer in Wales, working with more than 18,000 people across its 97 food stores, Magor distribution centre and Cardiff head office. Working with 70 suppliers in the region and stocking over 560 different Welsh products, sales of Welsh products through Welsh stores reached £100 million last year.
Tesco’s dedicated local sourcing office in Wales helps identify and support small, local suppliers. This event also presents Welsh producers who are not yet working with Tesco with an opportunity to showcase their products and meet with the Welsh buying team.
