The legal team at Redkite has beaten off stiff competition to win the right to represent the new legal super brand called QualitySolicitors in Camarthenshire and Pembrokeshire.
Redkite will now be rebranded as QualitySolicitors Redkite.
“The name changes, but we remain your ‘local’ solicitors for Carmarthenshire and Pembrokeshire,” said QualitySolicitors Redkite managing partner Luke Smith.
“Our very strong identity, with staff who care passionately about the community and the people of West Wales, stays very firmly in place.
“But the new branding will give us benefits throughout the region by being part of the biggest new brand in the legal market in the UK.”
QualitySolicitors is expanding fast to becoming a household name, with strong media and television campaigns.
The game changing group now has 220 branches across the UK and has ambitions to be present in every major UK town and city.
Mr Smith said the Redkite team was delighted to be chosen as the only law firm in Camarthenshire and Pembrokeshire to join QualitySolicitors.
“We are extremely proud that Redkite has been chosen and even more so because it is our clients’ feedback that was a major contributor to us being chosen.
“It’s fantastic news for us and also for the local area, which will benefit hugely from having a QualitySolicitors firm providing legal services throughout the region.”
Mr Smith said: “Our customers will appreciate that this branding change does not alter the way we do business with them.
“We remain the same team of friendly and professional staff. Existing relationships and continuing services, such as will storage, remain the same. The Redkite office infrastructure remains the same.”
Mr Smith added: “We still hold our core values of providing that personal service to our customers. We are able to offer specialist advice across a wide range of legal disciplines at very competitive rates. You can always be sure of receiving advice you can really trust and, of course, many of our partners and staff members are familiar faces to the people of South West Wales.
The QualitySolicitors expansion comes as the legal market continues to undergo massive changes.
These changes, dubbed “Tesco law”, allow banks and retailers to provide legal services for the first time – a move likely to have a dramatic impact on independent law firms.
To stay ahead of the competition, QualitySolicitors firms are required to commit to providing the highest levels of customer service, including a free first consultation and a same day response service..
The Chief Executive of QualitySolicitors, Craig Holt, said: “We will ensure using QualitySolicitors is as familiar and easy as dropping in at your bank or local opticians and we are working hard with our partner firms to transform the service we provide to customers and to make legal services accessible to everyone in a friendly and relaxed environment.
“Customers of QualitySolicitors can find out about legal services by contacting their local branch, or by visiting our website.”
A recent legal survey has shown that 60% of consumers say they would be tempted to try a new service provider when asked about future legal needs.
Mr Holt said: “By providing a recognised and trusted brand name, we will end the need for the time consuming and often stressful task of having to choose between lots of different local firms.”
QualitySolicitors has committed to invest substantial amounts to build its distinctive pink and black identity and promote the legal brand.
